Rebranding VShojo
VTuber Talent Agency
What is VShojo?
VShojo is a talent agency specializing in the representation of VTubers. The company focuses on supporting and promoting their talent with a special emphasis on creative freedom, helping them connect to their audiences and grow their presence across various online platforms such as Youtube and Twitch.
What is a VTuber?
A VTuber, or Virtual YouTuber, is an online entertainer who uses a digital avatar generated through computer graphics and motion capture technology. The concept originated in Japan in the mid-2010s, blending anime culture with live streaming and allowing creators to maintain anonymity while engaging with audiences in a personalized manner.
The Rebrand
The Rebrand
Faced with the challenge to refresh their identity while preserving the VShojo essence that's so beloved by their community, I devised a strategy that leveraged their existing elements as a foundation for a new dynamic and versatile identity system. This approach gave VShojo a fresh and clean rebrand while also staying familiar and giving the community something they can instantly recognize as VShojo.
